Purple Unicorn?

“Always be yourself. Unless you can be a unicorn, then always be a unicorn.”
-unknown

So, what exactly does it mean to be a purple unicorn? Well, your average white unicorn is seen as magical and rare in the publics’ eyes (kind of like having a weather service predict a three day forecast correctly, or the leftover milk after you have eaten a bowl of Cinnamon Toast Crunch). So, to find a purple unicorn is crazy town!

In the digital design industry, the purple unicorn translates into a designer that can equally code and do visual design. The term “purple unicorn” in relationship to UI/IX was coined by Bill Welense, my prototyping class professor, when discussing all the different parts of a UI/UX team.

“And then there are the designers that can code, but you never see that. Finding them is like finding a purple unicorn.”

Although this is easier said than done, I thought the only...